The Brief

The Brief:

 I picked this brief as I felt that it suited me, I like looking at stock and print, I found a lot of the other briefs where quite digital, I also felt that I would be able to produce something relatively quick. 

I immediately thought that I would be able to use the laser cutter in some way and I wanted to experiment with. 

I looked at the brief online and printed it out so that I could highlight key information, 

From this I determined that the outcome had to be a 'marketing tool' 

which could be 

a 'special print' (which I think includes traditional print techniques, or laser cutting, something more than digital print) 

a poster

booklet

direct mailers 

promotional video 

email 

advertising

or a 'launch event'

Fedrigoni also state that 'we are a paper manufacturer, part of the print and paper industry and which to keep these mediums alive.' Which also made me want to do this brief.

I also requested a student sample pack, and I am hoping I may be able to use them in my design.

As well as this they say that hot foils can be applied without any issues and this is a selling point, and I could incorporate the use of foil in my design.