Design Something More
designsomethingmore.com
Branding and Identity Studio
Based at Munro House Leeds
Had both previously worked at Elmwood
Why do brands need your help ?
Brands are used everyday,
so how can we make them better ?
what is a brand ? a logo ? a identity ?
'Standing for Something different' from the Apple 'Think Different' Adverts
A brand doesn't have to be the actual product
Macmillan is a cause
Barack Obama- a person
both have an identity, branding
IKEA- embodiment of making things more interesting, fair/ good design for all
Stand for Something
+
Wonderful Experience
=
People Care
Brands that are a wonderful experience makes everyday lives better, we as designers have a responsibility to do this.
The small touches make every detail its really important
i.e. the Apple iPhone packaging (and all product packaging)
Point of difference
Only one brand/shop can be the cheapest, theres no value in being the cheapest
How many brands aren't a wonderful experience &
Don't care about there audiences ?
e.g. train tickets, recycling, retirement homes, the council
(branding all plain, no wonder)
Transformations:
Melbourne Train Safety
gov.uk website
Movember
Henry Ford understood the idea of selling the brand as an experience, and understood that people replay what they know, and fear change
the rationale for the idea is key
a lot relies on service
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