Rethink the brands of today- make them better
'Ministry of Wonderful'
Brands:
- Train Operator
- Water Supplier
- Retirement Home
- Library
- City Council
- Recycling Scheme
Brand will be selected for you
A guide on how to create your brand
(this is there method of working, and how they work with a client, works across a variety of briefs)
define, create, build
Part 1: Define
What should it stand for ?
Why should it exist ?
Why should people care ?
What makes it different ?
Big idea
a Name
What it stands for
Brand Names
Direct name, does what it says, i.e. money supermarket
Implied name, FedEx, shortened, implied meanings of fast, quick
Abstract/ Random name, IKEA no real reason for the name
Part 2: Create
What does it look like ? (recognisable, personality, illustration, tone of voice)
What does it sound like ?
What does it do ? (does it make something different)
Part 3: Build
Make stuff thats relevant
(beyond a business card)
You are creating the brand from scratch,
But you can't change the product itself
there will be a winner, win first ever placement
Briefed: 10/11/14
Interim: 24/11/14 (want to see lots of ideas sketched in rough)(not a few well done)
Deadline: This Year
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