Fedrigoni- Self Evaluation

Fedrigoni- Self Evaluation 

In this brief from a small amount of research I instantly had an idea of what I wanted to create and I went into doing this almost immediately, I think that the idea went well and the outcome looks good but I do think that it lacks in its concept and other deliverables as there wasn’t any.

However I think the initial concept and application made an interesting end product, which is a promotional poster, made from laser cut image and foil. I think that producing the image as a laser cut vastly improved my skills and knowledge of that process, it also showed me there is a lot of preparation into more complex and layered designs, which is maybe why I didn’t continue any further with the brief as it was quite time consuming, especially with the addition of foiling the poster, which was done properly with a screen and heat press.

I think that the outcome is very appropriate to the target audience, which is other designers; I feel that a designer or other creative would appreciate the processes of production, and the aesthetic of the poster is mature and sophisticated. I think that the tone is appropriate and I will use this experience in all my briefs to get to the right tone of voice for the right audience.

I do think that the poster may not work as well when considering how you would show the differences between the stock, how this would be shown for each individual weight.

If I went back and dis this brief again, I would consider how I could extend the brief into more deliverables and promotion. I would look into more 3D and installation type outcomes, maybe even a pop up exhibition or larger scale piece to launch the stock would have been appropriate.

Fedrigoni Presentation Boards

Presentation of the poster I designed promoting Fedrigoni's new Sirio Ultra Black range,  (brief from YCN 14/15) 

I think that in the future before I submit this work to YCN I will need better photographs and I am also still unsure as to whether I am going to create something to go alongside the poster promotion as I feel it might need something more that would explain and show the paper range in more detail. 

Fedrigoni Final Poster

The final poster... 

I stuck the layers of the panther (card) together, I then stencilled and cut out the eye from the square foil, after sticking the layers together, I could then apply this to the poster. 

I measured up the alignment and then added the image to the poster, 

I really like the effect it had and I think that the silver foiled eye really connects the type to the image. 

I feel that when the poster is in front of you physically its quite dramatic, and I am happy with the results. I like that I have created the poster from more craft like and traditional techniques. (Foiling and Laser-cutting) 

The way the panther laser cut would show the stock range would be through the different thicknesses of the layers. 

I think that the card is an off-black, when I received the examples of the ultra black range, I felt that this card was definitely black, and the laser cut would look even better on the Fedrigoni stock, as would the foil. 

This poster works as a subtle promotion, due to the audience (which is designers etc) they would contact Fedrigoni to find out more information anyway. I think that it could be displayed as a piece of work or an advertisement, in design studios etc. 

Poster/ Print Digital Development

And so I knew that the face would work and I could use it in a special print/ poster. 

I looked at the wording and what needed to be included , and so I went back to the brief.

I found that in the brief they had described their papers as 'striking surfaces'  and I thought that this relates to the panther as they would strike and it also is a word thats relates to the sense of power I was trying to achieve. Striking also means interesting/ out of the ordinary, something strong and prominent and I think this is a good message for the paper range. 

I also gave a brief description of the paper range, (which was also on the brief)  and Included the logo as I feel that it is needed. 

I experimented withe the alignment and positioning of the text, 

I quite liked this central design but the logo makes it look slightly off balanced as the badge is taller than the x-height of the logo. 

In this I also had tried to see what it would look like with the logo as the biggest word on the page. 

I didn't really like that the logo was the first in the hierarchy so I changed it, I also wanted to see if it would work if I removed the body copy and just had the name of the paper range and the logo, this is almost at its simplest form of communicating what it is. 

I felt that the copy sells the paper range on not just its new colour but it explains how and explains the range, and so I changed back to what I had originally put.

I reflected on the design, and I felt like there was something missing and it looked a little bit too plain, 

And so I thought about the word striking in relation to the panther and a panther would maybe strike with its claws, and so i thought about a scratch, but I didn't want to create the stereotypical paw scratch marks and so I kept it minimal by having one straight line instead, cutting through the title 'striking surfaces'

I did like it without the line and then I thought about the print and I felt that a line would almost frame the image and it would look more like a scratch/strike. 

Once I had the text, I began to change the image of the panther to see the relation between type and image.

I then looked at this half face composition and I like how it works along the angle of the line, I also think that if the text and the inner eye is one colour and the rest is black it will be really interesting and eye capturing. 

I decided on the design below I think that it is really interesting and the half face 

And so I had to set up for laser cutting again as this time the panther face was bigger (to fit A3) and there was now half a face, which would still be relatively easy to cut on the laser cutter. And so I had to as before break up the layers of the face and this is how it appeared this time... 

(Original image/ How all the layers would look together) 

I started with the half face so I knew what each layer would need to look like.

I went back to the previous laser outline set up I had created and I enlarged it using the above image as a size guideline, I cut the face in half by drawing a line and using the pathfinder tool to divide the face in half, and then deleting the other side. 

On some of the pages I had the same outline repeated so that I could create thiner layers and create more depth. 

Mouth Detail

Depth Scale of the Layers.

View of Final Panther Face

The face will be used on the final poster, but I am waiting on the Fedrigoni sample pack as I wanted to see whether the embossed paper could be used for part of the panther, which would show of the range and create a texture, making the panther even more detailed

Panther Face Illustration

To begin with I selected a photograph of the face of a panther, I wanted the panther to be face on, so that you could see the eyes and I wanted the animal to look strong and powerful, as I think it really expresses intensity, like the extra intensity of black in this new paper range. 

I began by drawing around the mouth, I did this in layers that I could see and ones that I felt would split in a laser cut design. 

I built up the mouth in these layers, 

As the image cuts out the remainder of the ears I guessed that this is where the ears would be and the head, I also got this impression from when I had been looking for the image originally. 

For the eyes I drew the outer eye, and the eye itself I think that this again intensifies the appearance of the panther. 

When I took the image away I was left with a good illustration of the panther, I could see the different layers. 

However I could see the layers but I wasn't sure how this would work physically, and what element would be in each layer. 

And so I printed multiple copies of the image.

 And cut out each layer to see how it would work. 

I numbered the layer so that I would be able to see what element would need to be on each layer (digitally) 

(close up of the mouth) some parts where really small and fiddly but I imagine when I glue them together it will look good and obviously won't move. 

Set up for the layers on the laser cutter. 

(pictures of black A4 laser image)

bottom layer, with the second layer to define the ears. 

Base Layer

Mouth and nose piece

all together

Mouth detail

Cheek and ye detail. The nose bridge is deeper than the eye, it creates a nice shadow similar to the eye of a panther. 

Scale of Depth, around 15+ layers, as I laser cut some layers twice to create more depth and a 3D look. 

Final Panther Face

(A4)