First Print

The first print out of the report, I had to scale down the publication as it wouldn't print at the size I had designed. 

I printed on thin white matte stock, ideally I would of liked to print on recycled stock as it would suit the publications ethos more. 

I think that the colour came out well, and I liked the proportions of the type and the imagery. 

I liked the balance of colour type and imagery on this spread, the photograph draws you in. 

I also liked how the footprint info graphic worked, I do need to add some more countries to the print to make it fuller and to show a range. 

I really liked this spread too, I think that the left hand side works particularly well, and the space on the right hand side allows visual space. 

On the back the type turned out to be too big, and I felt that it needed some more information to link to the website and WWF. 

Infographic Revisions 2

The original info graphic, I had designed on the idea of solutions but I felt that it looked quite flat, and it didn't match the other pages, and I thought that the two bars on the left looked too separated. 

And so when I was looking at globes I saw one that looked like it was exploding outwards

http://depositphotos.com/3272925/stock-illustration-globe-concept-vector-illustration.html

even though I liked the effect I knew that this would not match the aesthetics of the report and so I thought about projections, and created them coming from the globe in different colours of blue, the subheadings in white and at the right hand side are the explanations for each solution, I think that the globe is more striking on the page and the invisible circle joins the solutions to the results, indicated by an oversized equals mark.  

In my first print I had created the circles footprint, in the info graphic I had a key for the colours relating to the sort of carbon, I then had lines as a graph for the information of how big the footprint was, and the worlds actual biocapacity which you can see is a lot lower. 

I still had some countries to convert, I felt that the info graphic was a little bit misleading as the bigger circles should of been a lot further away.

And so I designed more of the countries, (which where in the middle of the graph in the original report) I then added these to the footprint I had created, this way the middle countries added to the realistic size of the circles, it is more realistic now. As well as this I felt that the line which indicated the size wasn't necessary. And so I changed this to a circle graph which indicates the size of the circles in relation to their Gha. As well as this I added to lighter blue circles which show the worlds average and the worlds actual capacity, and these are placed next to each other for scale comparison and then in conjuction with the size of the Ghas circles. The lighter blue circles are also in the footprint diagram and they are clearly visible. 

The new information is more coherent and visually interesting to look at you can also see scale a lot better. 

Spread Development

These are the final spreads for the broadsheet. (Digital Version)

Poster/ Print Digital Development

And so I knew that the face would work and I could use it in a special print/ poster. 

I looked at the wording and what needed to be included , and so I went back to the brief.

I found that in the brief they had described their papers as 'striking surfaces'  and I thought that this relates to the panther as they would strike and it also is a word thats relates to the sense of power I was trying to achieve. Striking also means interesting/ out of the ordinary, something strong and prominent and I think this is a good message for the paper range. 

I also gave a brief description of the paper range, (which was also on the brief)  and Included the logo as I feel that it is needed. 

I experimented withe the alignment and positioning of the text, 

I quite liked this central design but the logo makes it look slightly off balanced as the badge is taller than the x-height of the logo. 

In this I also had tried to see what it would look like with the logo as the biggest word on the page. 

I didn't really like that the logo was the first in the hierarchy so I changed it, I also wanted to see if it would work if I removed the body copy and just had the name of the paper range and the logo, this is almost at its simplest form of communicating what it is. 

I felt that the copy sells the paper range on not just its new colour but it explains how and explains the range, and so I changed back to what I had originally put.

I reflected on the design, and I felt like there was something missing and it looked a little bit too plain, 

And so I thought about the word striking in relation to the panther and a panther would maybe strike with its claws, and so i thought about a scratch, but I didn't want to create the stereotypical paw scratch marks and so I kept it minimal by having one straight line instead, cutting through the title 'striking surfaces'

I did like it without the line and then I thought about the print and I felt that a line would almost frame the image and it would look more like a scratch/strike. 

Once I had the text, I began to change the image of the panther to see the relation between type and image.

I then looked at this half face composition and I like how it works along the angle of the line, I also think that if the text and the inner eye is one colour and the rest is black it will be really interesting and eye capturing. 

I decided on the design below I think that it is really interesting and the half face 

And so I had to set up for laser cutting again as this time the panther face was bigger (to fit A3) and there was now half a face, which would still be relatively easy to cut on the laser cutter. And so I had to as before break up the layers of the face and this is how it appeared this time... 

(Original image/ How all the layers would look together) 

I started with the half face so I knew what each layer would need to look like.

I went back to the previous laser outline set up I had created and I enlarged it using the above image as a size guideline, I cut the face in half by drawing a line and using the pathfinder tool to divide the face in half, and then deleting the other side. 

On some of the pages I had the same outline repeated so that I could create thiner layers and create more depth. 

Mouth Detail

Depth Scale of the Layers.

View of Final Panther Face

The face will be used on the final poster, but I am waiting on the Fedrigoni sample pack as I wanted to see whether the embossed paper could be used for part of the panther, which would show of the range and create a texture, making the panther even more detailed