Evaluation of Beyond Travel

Evaluation of Beyond Travel

This was my main collaborative brief of the year; the brief was self-initiated by our mutual interest in travel. I felt at the start of the project that it would only be small however at the end of this brief it appears that a lot of work went into it and the deliverables are quite extensive and considered, it is a well-rounded brief and I am happy with the results.

The main difference in this brief is that there is a combination of styles and it is not typical of my projects. For example the main logo was originally hand written by Lizzy, and then edited by myself and I added the small plane, she then suggested a drop shadow which made the design more three dimensional as opposed to a piece of flat design which is something I do not really do in my own design, however for this it was really appropriate and it made the logo stand out.

Another new technique is the use of colour, the strong turquoise has been used across most of the deliverables and this has been complimented with the use of the bold pattern of Park Guel’s walls.

The other main reason why we decided to collaborate was that I wanted to look into digital design whereas Lizzy wanted to work on her print, and so these being our own strengths we reversed roles and so Lizzy helped me on the digital side and I helped her with the print. I think we learned a lot from each other and it was good to be guided. I think that the outcomes are definitely stronger for this constant style of critique.

The brief was really good to work on and I think doing a collaborative with someone you are familiar with but not close to is a good idea as it works better, as well as this there was a lot produced and it was helpful to have someone else alongside for the production and photography of the deliverables.

I am really pleased with the look of the app that I designed I think that some pages are particularly strong and the whole app is coherent and feasible. A highlight is the main description page which is shown in one of the mock ups, I think this is the best page and it is clear that my app design skills have come along way and using this brief as an experience to develop this means I can be more confident and consider app design at a basic level.

 However I do feel that when it comes to the finer details of how the app works it may not be perfect and I think that it shows I am neither very passionate nor interested in designing apps at a high level, but I have attempted to do this and in future I think if I was asked to design an app, a app builder would either need to tell me how excactly it would work or guide after the design process or both.