I decided to create some more printed deliverables that the shop may use, I looked at things that are typical to home furnishing shops and I decided that I would be able to create a photo frame insert using a frame I had at home to replicate the idea, a price tag and a inspirational/ promotional leaflet/ flyer.
And so I decided that the first two would be simple and brand coherent, and they would printed in black onto the grey/green stock.
Price Tag (Front)
Price Tag (Back)
Inspiration Leaflet/ Promotion
To create the leaflet I looked back at what imagery I had collected and what styles I could imagine or create from them.
For the inside of the promotional leaflet I decided to show two different 'looks' and I think that this works well, on one side I showed a range of tones and I think that gives a more inspirational feel.
I printed the collateral digitally, for the promotional leaflet I printed it onto a thick matte and then had it laminated to create a sturdy and glossy/ satin effect similar to leaflet/flyers I had seen previously sold in home furnishing shops.
I printed the photo frame insert and price tag onto the peal grey/ green that I had chosen for the business stationary, overall I was happy with the look and I feel that it has a natural and warm feel, it is inviting and it suits the brand well.
(inside of the promotional leaflet)
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