Social Media Promotion- Digital TouchPoint
The digital touch point of the campaign would be through social media such as facebook and twitter on the IMAX accounts. Encouraging fans to share and like the event the message would spread quickly, as would special hash tags on twitter.
Fans would also be encouraged to share the event to be entered into the competition draw with a chance to win free tickets for them and a friend to all three films.
T-Shirt Application and Promotion- Other touchpoint
Further promotion could be through special limited edition T-Shirts sold for the event, there would be one design for each film, this would feature the main typographical image of the film poster on the front, which gives a hint as to what film it is,
On the reverse of the shirt would be the name of the director, the film and the date of the overall event. The colour of the T-Shirt is the dark blue which is used on all of the posters and promotion making.
Indoor/ Outdoor Advertising
The posters can also work as large scale posters for indoor and outdoor billboards. This would also reach audiences that aren’t/ or don’t access a digital platform. The posters don’t change for these advertisements as they are the same scale.
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