Self Evaluation
Looking back at this brief I feel that it
went quite well, and at the end of it I am happy with what I produced and I
think that it looks interesting in the photographs, I will be using it as a
portfolio piece to show that I can create design work for packaging.
Throughout this brief I explored different
methods of packaging and read through a few books that explained packaging and
boxes. I think forming the main box pushed my skills and structural knowledge,
and the final product is interesting and captivating. As my packaging skills
where developing I found that it takes a long time to create a set of boxes and
that there is a lot of room for error, and processes may have to be repeated to
get right. I also used prototypes to test al of the boxes and the final product
benefited from this testing.
I think that the research behind the spa
range is really strong, having had the primary experience really helped. I
think that the themes of the spa and the research I did comes through in the
appearance of the packaging, for instance the use of two strong colour blue and
yellow are an unusual and bold choice but they work well in this project. Using
such strong colours was also a new design choice I hadn’t really considered
before but I think that it has improved my use of colour and it shows that I
can and I am aware of tones and hues.
I also feel that the typography used in the
packaging is strong and I think that the choice of font compliments the modern
aesthetic of the packaging.
There where a few things that didn’t work
in this brief for instance an attempt to spot varnish the individual packaging
went wrong, the varnish would not pull through the screen, this could have been
for numerous reasons which may have been that the screen was too large as it
was A1 but I attempted to fix this with the help of workshop staff who stood
next to me and pulled the squeegee over the screen and still the varnish did
not pull through. I had attempted to see other ways in which I could get the
pattern onto the packaging but these experiments also did not work. I think
trying this was a good idea but it taught me that I might not be suited to
these processes and how to come up with alternatives to problems.
I feel that one thing the packaging could
of benefitted from was a slightly different design for the individual product
boxes, maybe something that made the sets look a little bit different. However
I do think that they are very consistent and maybe this is more suitable for
the purpose anyway.
If I was going to do this brief again I
would perhaps look at extending the brief into other collateral, however as I
completed this brief over quite a long time I lost interest towards the end and
I think that there was no reason for me to extend a project I wasn’t as
passionate about. I would also look more into the business cards and duplex
them properly so that you could see the yellow and blue in between the cards to
a fuller potential.
Overall I think that this brief was a
success I enjoyed exploring packaging as I had not really done so before in
such detail. The brief showed me that even though I like packaging I wouldn’t
have the patience to do this type of work for every brief. There is a lot of
different elements to consider when creating packaging and I feel that I learnt
more about what this consists of in this brief.
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