In this brief from a small amount of
research I instantly had an idea of what I wanted to create and I went into
doing this almost immediately, I think that the idea went well and the outcome
looks good but I do think that it lacks in its concept and other deliverables
as there wasn’t any.
However I think the initial concept and
application made an interesting end product, which is a promotional poster,
made from laser cut image and foil. I think that producing the image as a laser
cut vastly improved my skills and knowledge of that process, it also showed me
there is a lot of preparation into more complex and layered designs, which is
maybe why I didn’t continue any further with the brief as it was quite time
consuming, especially with the addition of foiling the poster, which was done
properly with a screen and heat press.
I think that the outcome is very
appropriate to the target audience, which is other designers; I feel that a
designer or other creative would appreciate the processes of production, and
the aesthetic of the poster is mature and sophisticated. I think that the tone
is appropriate and I will use this experience in all my briefs to get to the
right tone of voice for the right audience.
I do think that the poster may not work as
well when considering how you would show the differences between the stock, how
this would be shown for each individual weight.
If I went back and dis this brief again, I
would consider how I could extend the brief into more deliverables and
promotion. I would look into more 3D and installation type outcomes, maybe even
a pop up exhibition or larger scale piece to launch the stock would have been
appropriate.
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