Type & Colour Decisions

Type Decisions

I thought about which font I wanted to use for the report, in my mind I had the title as the main impact and so I looked at what at what fonts may be best for titles and sub-titles. 

I sourced 'Cabin' from fontsquirrel.com, I thought that this typeface had a large range of fonts and I like the way that it is bold but it also has a personal touch as the accents cut off at smaller angles. 

 I then saw this font same site, I thought that this may be a good choice for the copy. 

However I looked at a font I use a lot and I think that this font is a lot more serious and I think that this is more appropriate for the content.

I will also use this font for the copy I think, using different weights of the font to differentiate copy and titles.

Colour Decisions

The first decision was the actual colour, I had already had the colour blue in my mind, I was going to use blue or green, and black. I had reservations about using green, and this was confirmed after talking about it with a tutor who said that the blue was a good association with the phrase 'blue planet'.

And so I looked into what shade of blue I would like to use starting with pure cyan, and then changing the values of magenta and yellow, I didn't change the value of black as I know that the colour needs to still look blue when I drop the opacity. 

I then selected the blue and I looked at the opacities and how they would appear. 

I also looked at how I could make the colour darker by increasing the value of black.