Tuesday, 28 October 2014

Ditto

Ditto

Thinking about how you approach your work, (methods)

Influenced by
Goth & Punk music, 80s Horror Films, Rave 'Free Parties' 
Answer Me magazine (also influenced Vice)

At RCA became the editor of ARC Magazine

Likes what graphic design can do, communicate a story

Considers the audience
made FUN Magazine as a hobby was allowed to do what he wanted visually and content wise.
the last two issues have had 62 pages + 
it was distributed by American Apparel but was told off by the police for some of its content and so they stopped distributing it. 

Worked for VICE magazine, (at the time there where only 3 designers, 4 advertisers not like the many people that work there today) 

Worked there as a freelance and did photo-journalism pieces, and Andy Capper was very definite in the editing process. 
Did his own photography and own writing 
said it was an amazing experience, but didn't enjoy having somebody else tell him what to do.

In his final year at RCA made a book called Grobisce, where he went to Slovenia and looked into the cover up of the mass graves which is suppressed in all of Europe ( around fifty years ago, after WW2, the biggest massacre since then) 
On the project he took around 2-3000 images
photocopies in stacks of archives
interviewed 20-30 people
A big political issue within Slovenia

This was his first ever self made book to be published, big experience but not exactly in a good way, many restrictions etc. 

And so this led him to create his own publishing company - Ditto

And within this company they sought to use the risograph for its reproducing techniques, colour and aesthetic and cost effective production. 

Now have galleries, bookshops, but all revolves around publishing
But due to business expansion finds little to no time to actually design anymore as he always is ensuring others can and the business is working. 

They aimed to make the risograph a process 
but believes in using the appropriate print technique for the job

80% of the work is printing for others
20% Publishing

Printing- physically printing something out
Publishing- Producing, Distributing,


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