The next brief I wrote was to create a smoothie brand that would be fruit and veg based, and so it would be healthy, I feel that this is a healthier alternative to a lot of things on the market at the minute and I feel that this intention comes from my idea of being a responsible designer. I would aim the company at young adults both male and female, students, young professionals, health conscious. I also felt that I wanted to do some branding and identity work, I would also be able to explore a bit of packaging without it being a main focus.
Timescale: 3 weeks
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