Even though I had written my 8 briefs, I felt that I didn't really like some of them and I was having more ideas about what I could do, and so this brief stems from the smoothie company brief. Even though I like smoothies I only have them on rare occasions and not really ever in winter, however I do like cake, but I didn't want to do the standard cake brand, I think that there is a gap in the market for healthy alternatives, like smoothies (which can be a healthy alternative) I also know that some of my friends are currenty trying a healthy diet and they have been baking cakes etc that are 'healthier' i.e. less fat/ sugar or alternative ingredients, I thought that this is a perfect idea for my brief and I want to look into it more myself. I also feel that it fits in with my personal ethos of being responsible and helping society in a positive and better way.
As well as this is a book I was reading, Palette: No. 4: Neon - New Fluorescent Graphics, (Victionary) and I saw a really interesting project by Anagrama, for Carmela a mexican chocolate brand, I really liked the aesthetics of the packaging and I wanted to try incorporating a neon colour into my own brief and so I felt that this would go well in this brief and suit my target audience.
Timescale: 1-2 months (depending on what I plan to print and all the materials I plan to create)
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