After revising parts of the report, such as the info graphics, and the front and back cover. I re-printed the report.
I printed on fully recycled stock, which is more suitable for the publication, as well as this I was happy that I could use stock that was recycled, which I hadn't done before.
On the front cover, I added the sponsors logos, I felt that this adds authenticity and it shows that the report is backed up and well researched.
The stock provided an organic texture unlike the matt stock previously, as well as this the stock wasn't perfectly white, and I liked this as it doesn't look bleached, or over processed.
The circles of the footprint look good up close and you can see the different types of carbon and the country (all thought the type could of been slightly bigger)
I was really pleased with this part of the info graphic it had vastly improved by this re-print and the circular comparisons are really clear and concise.
I also changed the back cover, I added a QR code like the summary report pdf had on its end page, and I also re-arranged the type so that it was a smaller point size and so there was a hierarchy, the website url is at the bottom left, and this is the last thing you would read, and I think that this would stay in peoples mind.
The new type really encourages people to take action.
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