WWF Annual Report Self Evaluation

WWF Annual Report Self Evaluation

I chose to do this brief originally in my brief plan. I felt that it would be an good project for me as it combines my interest in print and editorial wit my interests in nature and conservation. I saw the summary report online, and I felt that it’s appearance and format did not meet the standards of WWF itself, and so I decided to re-design the report in a more visual way.

In this brief I researched into infographics which is an area of design I had not fully explored before, I found the examples really interesting and I hoped that I would be able to create a similar standard of infographic design for the report. I think that the research helped vastly in the development of the new infographics, but it helped to draw out different ways the information could be presented. I feel that some of the infographics in the final report work really well and some I found more difficult but I don’t think that any of them aren’t successful and I feel that they are good visuals. I am particularly proud of the footprint infographic as it took me hours to produce and It has the potential for digital applications, and on a smaller level it looks good as well. My infographic design skills and knowledge definitely improved in this brief.

I also think that there is a very strong concept running throughout and the idea of the blue planet was a huge feature of the new report. Blue used as the only colour with black and stock created a powerful identity whilst using the WWF Panda on the front and back cover still made it clear that it was for WWF and I think the blue was a successful and innovative choice.

Another success of this brief is the printing method, the stock used is 100% recycled which is a stock I had always wanted to work with as it is more environmentally friendly, it also suits the WWF ethos perfectly. The stock also gave a newspaper like texture, and the imagery still printed well.

Layout design is something I was already confident with but I feel that in this brief these skills helped and they are clear to see in the final design, I am really pleased with the whole report and how it looks, there is a balance of text, imagery and space, I felt it showed that I had grasped these things.

Again a weakness may be that there is no digital application of this report, however I do not consider myself as a digital designer and I feel that for this to work online it would have to be something more than a PDF and this is beyond my comfort zone and interests, I think in reality in a studio collaboration with a digital based designer or animator would be necessary to bring this to life on screen. 

Overall the brief was highly successful and there isn’t much I would do differently if I was to do this brief again.