Self Evaluation of DBA Group Brief

Self Evaluation of DBA Group Brief

From the beginning of this brief there was a group of whole new people that I had not worked with but I was aware of what types of design they liked and they where all very different for instance one member liked typography and creating digital and bespoke font, the other liked creating hand-written pieces and installations, and another liked hand drawn illustration. So I was a little worried about how we could combine all of this into one project.

As there was a group of five of us I think that we all developed our design communication skills and developed sharing our ideas. I had no real problem with letting designs go because I wanted us to create something really strong, as after all it was a competition and the extra pressure for me was that we would presenting work in front of five senior designers/ professional/ directors.

Throughout the project I felt that some people didn’t voice themselves within group discussion and this led to a few problems later on when it could have been resolved at first, which was frustrating but I did again voice my frustrations straight away because I didn’t want to waste time. We moved past the confusion quite quickly and after that we got on well and produced the work but the problem was this hadn’t left us with as much time as it could of done.

I think that in the end the visuals where really strong I liked the logomark especially and it worked really well in the posters and then onto the train- which had been my role later on. I feel that the style at the end is completely different to a lot of the groups styles but I was happy with it and I think that the other members of the group where too. The presentation had been designed well and it suited the deliverables and made the slides interesting to look at.

If I went back and did this brief again I think I would have liked people to be more assertive especially when there is one quite dominant individual, whom was not at fault for their interest in the brief but the others should of also spoken up and we could of discussed their ideas more. I also think that I would of liked to have been given a role sooner, as I had urged the group, however we struggled with the concept and the identity and it had taken us longer than planned. I think as well as this I tried with this brief and I couldn’t and never will be able to know how or what other members of any collaborative group will be like in terms of their involvement, confident, dedication, motivation etc and so you have to just go with the group, which isn’t a negative.