From our initial discussion we went away and thought about names the travel inspiration brand could have.
I wrote down various names looking at travel and seeing.
I came to 'Behold' and I looked at hand writing it, although I Lizzy would be doing this for any final logo. And I scanned in the logos I'd drawn and live traced them on illustrator.
I also used the colour orange to see what the logo would look like against a colour and we had chosen orange from our initial discussion.
I did try see what the logo would look like if it was written in a digital font and I think that it looked okay but it does look more impersonal.
I also wanted to see how the logo would look with icons.
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