Thursday, 23 April 2015

Making the Packaging





The three elements of the packaging, the overall gift box, the individual product packaging and then the label for the product itself.



For the  business cards I printed on white stock and then duplex with blue and yellow. This went okay when the cards are together the blue and yellow running through is very subtle. 


I looked at adding a similar yellow ribbon around the top of the box but I felt that it was too much and looked a bit childish.


I changed the blue ribbon of the box as I felt that it didn't suit the identity as it was very dark and the stock was a lot lighter. This ribbon is also thicker and I felt that this makes it more friendly.


The individual product and box is blue and the 'Home Spa' box is yellow which creates the contrast and bring the identity of the brand through.


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