Lizzy drew the initial logo as she is good at hand drawn type and she wanted to incorporate it into the brief and I was happy for this to happen too.
Once Lizzy had drawn the word out I then scanned it in and then added a small plane motif that would extend from the 'y', I also cleaned up the word.
We agreed that this was right for the logo and I developed this further digitally, and I added the word travel to the logo which gives it a context and a concept, beyond travel.
Lizzy suggested we add a sharp drop shadow, and this really enhanced the design.
Final Logo:
We then applied this new logo to the colour scheme and we where both happy with the final design and so it can work like below where possible and if not it works in grayscale too.
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