DBA Logo/ Identity Development

I drew some initial sketches after our first meeting, we had decide that we where going to focus on the idea of connecting. 

I thought about drawing the C and N as triangles using the initial ideas of pattern and triangles connecting. 

I then came to this idea which i a C on the side and an N

I then tried digitising some of the other ideas I had drawn in my sketches, I liked the idea below of the C and N connecting, I felt that it was really simple and fluid. 

Some further ideas that I tried using the idea of connecting and building. 

After our meeting with one of the members of DBA, we had a big discussion as a group about our concept, we weren't very confident with our initial thoughts, and we felt that there wasn't much substance to the idea. 

And so through talking we came to the idea of 'more' and so our designs now turned to looking at representing more. 

I explored symbols which represented more... I felt that these looked more substantial than the previous designs, but I still didn't think they would work in reality. 

I looked further into the idea and focused on adding, and adding elements. 

I came to this idea eventually and I felt it was one of my strongest I liked how the plus symbol was in the negative, and the four squares incorporated my earlier ideas, four representing the four cities. 

However after this as a group we had discussed the idea of team work, I wrote a quick list of which animals work in teams and I looked into ants, I felt that bees had been done before, and so I drew the ants firstly as an image, 

I then tried simplifying the ant so that it might be used as a logo, the image below shows the transformation of the illustration to make it look more serious, i did this by changing the stroke type and stroke width and I stretched out the head and back so it came to a point.

Final Ant:

We then decided to go back to the idea of building more and growing, and so I started now with a square, I used the colours to see the difference a different colour for each city, and a square representing four cities.  

I started by having a square made up of four squares and expanded outwards. 

We then moved onto the idea of using an isometric grid from this I experimented with the letters of the cities and taking them apart to make building blocks, and then I made a simple logo a box made up of four squares, coming to a central point and the main point point upwards for north.  

We eventually discussed all of our logo ideas and picked Joe Leadbeater's design for the logo, I felt that this logo was one of the best and I also felt that we had to compromise as I liked Will Jefery's logo ideas too, but for the sake of moving on it was decided that we would use the logo below. 

I looked forward to seeing how it could be applied to different deliverables.