DBA Briefing

DBA- Design Business Association

Aim to professionalise the industry 

Hold design effectiveness awards 
to prove how effective your work has been-via numbers and stats real data

Effectiveness- change things in a positive way 

design course- 1 month
briefing 2/2/15

The Brief
Identity Project
Northern Powerhouse
To brand the northern powerhouse and create awareness 
brand name: Capital North 

Leeds- Liverpool- Manchester- Hull

HS3 Train line. 

want a crafted piece
think about the small things 
how it works and looks
make it relevant
fit for purpose
avoid stereotypes
(about investment) 
why would someone invest ?

Teams of 4/5

Audience broad through

Mandatory

Logo
x4 Posters

Plus 2 others

Train livery
Train Uniform
Environmental 
A 'Whats On; App

think about a moving logo 

11th Feb initial ideas and thoughts 
27th Feb Final Presentations