Széchenyi Thermal Bath Brief

Inspired by my trip to Hungary before christmas I decided that I wanted to do a brief based upon something or somewhere I had first hand experience of. I thought about my trip and all the things I had done and seen. I think that a lot of the sights in Budapest are architectural, I think that the sights are so impressive and I didn't want to re-do anything that had been done, for instance a publication about all of the sights. I thought about the places I had been and what I had done and I thought about my time at the Szechenyi Baths, I really enjoyed this experience as it was something I had never done, and I felt that the branding and information let done the building and the experience, and so I wanted to put this into a brief. 

I decided that I would re-brand/ create a strong identity for the baths. 

'Hungary is a land of thermal water. A passion for spa culture and Hungarian history have been connected from the very beginning. Hungarian spas feature Roman, Greek, Turkish, and northern country architectural elements.

Because of an advantageous geographical location, good quality thermal water can be found in great quantities on over 80% of Hungary's territory. Approximately 1,500 thermal springs can be found in Hungary (more than 100 just in the Capital area). There are approximately 450 public baths in Hungary.

The Romans heralded the first age of spas in Hungary. The remains of their bath complexes are still to be seen in Óbuda. Spa culture was revived during the Turkish Invasion and the thermal springs of Buda were used for the construction of a number of bathhouses, some of which such as (Király Baths, Rudas Baths) are still functioning.

In the 19th century, the advancement in deep drilling and medical science provided the springboard for a further leap in bathing culture. Grand spas such as Gellért Baths, Lukács Baths, Margaret Island, and Széchenyi Medicinal Bath are a reflection of this resurgence in popularity. 

The Széchenyi Thermal Bath is the largest spa complex in Europe and it was the first thermal bath built in the Pest side of Budapest .This building is a noted example of modern Renaissance Style. Located on the Buda side of Budapest, the Gellért spa is the most famous and luxurious thermal complex of the capital city.'

http://szechenyispabaths.com
http://www.szechenyibath.hu

Current Logo:

Images of the Szechenyi Baths